Reach Lease™ Audience Extensions by Marbith Media
Your Audience is valuable. Monetise it!
Introducing
Reach Lease™ Audience Extensions
Leverage the value of your unique audience by enabling customers to advertise their products and services to your niche across the web.
- High margin digital product
(typically 100% markup) - Integrated campaign that compliments existing offering
- Deliver value that is exclusive to your audience
- Live reporting and transparent results
How it works
Engage Niche Audience
Your website attracts a niche audience that advertisers want to reach. Using first-party data, we collect information about your visitors (anonymously) to understand their behavior and interests.
Target Niche Audience
Instead of only showing ads on your site, we use programmatic advertising to reach your audience wherever they go online—on news sites, social media, and other relevant websites. This lets advertisers keep engaging with your audience beyond your site.
Deliver Customer Value
You sell this expanded reach as an ad product to advertisers, allowing them to target your audience both on and off your website. This increases your ad revenue without needing more traffic, making your inventory more valuable.
Pricing
- Flat rate $299 per campaign per month
- No risk – we only make money when you’re making money
- No hidden or ongoing fees
$299
per campaign
per month
Example
You sell 5 campaigns at $1800/m each with $700 media spend (Google):
About four years ago, we were desperate for a digital product that didn’t negatively impact our traditional revenue streams. We were starting to lose sponsors in industries where we had previously had near exclusivity in the Melbourne market. We went all in with Reach Lease and are so glad we did. Not only have we been able to regain those industries, but we have also been able to move into other industries with confidence, knowing we have a leading-edge “through-the-line” advertising offering.
Revenue Calculator
Frequently Asked Questions
For Publishers
(Selling Audience Extensions)
What is Audience Extension, and how can it benefit my publication?
How does my audience data get used in an Audience Extension campaign?
Can I control which advertisers use my audience for extensions?
Yes! You have full control over advertiser approvals, industry categories, and ad content to ensure that your audience is not exposed to irrelevant or competitive messaging.
How does Audience Extension impact my direct ad sales?
Audience Extension complements direct ad sales by providing advertisers with extended reach beyond your owned properties. Instead of competing, it offers an alternative for advertisers who want more scale.
What reporting and insights do I get as a publisher?
You will receive detailed analytics on audience engagement, ad performance, and revenue generated through Audience Extension, helping you refine your monetization strategy.
For Advertisers
(Buying Audience Extensions)
How does Audience Extension help my advertising campaigns?
Audience Extension ensures that your ads are served to relevant users even after they leave the publisher’s website, reinforcing your brand message and improving conversion rates.
How do I know if my ads are reaching the right audience?
We use advanced targeting methods, including first-party data, contextual signals, and behavioral insights, to ensure your ads are placed in front of highly relevant users.
What types of publishers participate in Audience Extension?
We partner with trusted, high-quality publishers that have engaged and niche audiences, ensuring that your brand is displayed in brand-safe environments.
Can I set restrictions on where my ads appear?
Absolutely! You can exclude certain categories, block specific websites, and set audience parameters to maintain brand integrity and alignment.
What budget should I allocate for an Audience Extension campaign?
Budgeting depends on your campaign goals, but Audience Extension is a cost-effective way to scale reach while maintaining high targeting precision, typically offering better efficiency than traditional digital ads.